noun \ˈpla-tə-ˌtüd, -ˌtyüd\
1. the quality or state of being dull or insipid
http://www.merriam-webster.com/dictionary/platitude
Took this picture at LA Live, near staples center. The Target billboard is part of a ad campaign for their fall fashions, all of which pun off of fashion and clothing terms (e.g. Jeanius, Knitorious) all of which are highly groan worthy and of dubious efficacy. The Plaiditude one takes the cake in my book however. My first reaction was to wonder aloud why on earth the marketing folks made a pun on the word platitude. Do they really want to imply "Shop Target where our fall fashion line-up celebrates sartorial banality!"?
My always more astute wife replied, "I think they were shooting for attitude/plaiditude, get it?"
That made me even more depressed than I already was.
